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Communication
with customer is by now and imperative that no enterprise may fail to
comply with. Market evolution, that is the increase in competition on
one side and the growth of customer on the other, has in fact upset
the rules the enterprises have referred to for long periods. Customer
has indeed turned to something to study upon, to analyse and overall
to "coddle"; all in, customer has turned into the focus point
round which the enterprise builds its own successes.
It
is clear that an important contribution to this evolution process has
come from technological advances, meaning not so much the evolution
in factors of production as the develop of communication means.
We
refer obviously to the advent and the growth of Internet.
The on line world has represented
in fact one of the most important innovations and has constituted the
final push to the evolution of enterprises and costumers relationships.
Meie Assicurazioni is surely a Company that understood in advance the
enormous potentialities of this mean and so decided to invest in it.
The guideline that has lead to the creation of its own web site was
to offer to his current and potential costumers, a lissom and quick
mean to interact with the Company.
All elements of the web site
(www.meie.it) - from graphics to text and the strategic decision
concerning which services propose - have been studied and realize with
the exact aim to communicate to users the familiarity of the Meie's
world and the easiness, throughout Meie, to achieve main utility services
for the policy-holders.
So
here it is that besides the "ritual" information about the
enterprise and its products, innovative services have been introduced
as:
"Index
Linked Quotations", all the information about Meie's Index products,
provided with tables reporting the titles updating and Stock Exchange
indexes to which the products are bound. It is interesting to underline
the way this information is communicated so to allow monitoring the
investment trend carried out by the costumer. Even for whom has not
yet acquired a Meie Index product there's the possibility to simulate
an investment and to play the market in the world Stock Exchanges!
On
Line Accident Report. Meie has been the first Company to introduce the
car accident report service, and ALSO other ensuring branches on Internet.
The direct send of information to the call-centre by Internet represents
the detail that ensures the highest easiness in communication between
costumers and enterprise. Naturally by the means of the new communication
technologies Meie can reduce the files opening and shelving times concerning
the liquidation of damages, carrying an undiscussed advantage to customers.
Liability
check. An on line CID to estimated which liability degree one has in case of
accident.
Prevention. A section devoted
to two sectors Meie is working at since time: the estimation of the
fire risk in the enterprises and the prevention for the light pathologies
and, if even, the corresponding solutions. In this section navigator
views the method Meie employs to estimate the fire risk, he can ask
for a gratuitous advice, and further he has on disposal the precious
pages of the "Pronto...118" files he can require.
Nevertheless
Meie's attention is not directed only to users, but it is directed too
to some special clients, as for example, shareholders, that by the means
of the web site can view their rights and ask for their specific situation,
in terms of number of shares and their management. To everyone is naturally
offered the opportunity to dialogue with the Company via e-mail, with
the certainty to receive an answer to one's questions and/or remarks
in the span of 48 hours.
Time
factor in on the other side one of the elements featuring the Net The
ability to excel on the net depends on the ability to renew oneself
and to offer solutions always at the lead. Surely at the lead is the
new interactive service that will be in brief on disposal on the Meie's
web site, and that will allow visitors analysing their needs in terms
of saving management.
It does not concern the usual
on line estimate machine proposing comparable and valuable solutions
only in pricing terms, but it concerns a services that friendly proposes
to chat with a very nice little man for whom it is important the extent
of the listening and not that of the trial sale.
The
test concerning personal condition, expectations, projects and means
employed to manage ones' own savings goes on in a very colloquial conversation,
and many ludic aspects are present. The light graphics approach must
not deceive. As headwork there's a rigorous scientific system. It has
been created 122.880 types of personality basing on age, sex, family
and other elements. These types are linked to the expressed needs and
the on-line consultant, by processing the data input by user, supplies
an answer coherent to the declared projects according to this type and
with his own special features.
But advising does not stop
here; the on line consultant proposes some solutions about the possibilities
to put in act the projects the user plans and about the employ of different
saving management means oriented to its increase.
So
a new way to propose itself to navigators, by offering what is the real
essence of the net, that is the possibility to have useful information
in a simple and quick way.
To
witness the adequacy of the chosen line by Meie for the on line world,
here there are some data: from March 1999 to February 2000 the Meie's
web site hosted 78.635 visitors that went about for as far as 719.200
sites. Naturally the expectation is, by introducing the new service,
that even more visitors may choose Meie's site. To everyone, have a
good travel!
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Mensile di scienza medica e attualita`