De Benedetti Group 
From past to future 
 
 
 Giancarlo Udinà
 
   Italian
 
 
Carlo De Benedetti admits he is not young enough to risk. That he does not have the financial background to front new initiatives. That he has agreed with his sons that the family will dedicate to administer the group by implementing the development of the existing assets without using indebtedness and making it difficult to control the group.  
Those are the most important indications about the future of the Cofide Group came out from the assembly. Following up the share-premium performed by the sale of the Olivetti stock and the Sasib Railway one, the Cir group (controlled by Cofide) will show active assets position for 300 thousands millions.  
Cerus liquid assets amount to nearly two hundred thousands millions. On completion, therefore, the Cofide Group will have liquid assets for nearly 600 thousands millions. That is not few: but this liquid assets are not enough at the actual price standards for interesting acquisitions. So Carlo De Benedetti has asserted.  
The 1997 data concerning the components sector, examined as they are, do not offer positive indications. It's is necessary to premise that Sogefi S.p.A., following up the Purchase Public Offer, has reached the 99,7% ownership of shares in February 1998, the ownership of ordinary shares and saving shares of Rejna S.p.A.  
During the 1997 exercise the consolidated Balance of Rejna - net of the contribution of the recently acquired controlled German  LPDN GmbH - has marked the insignificant increase of the 0,5%, and the operative profit a decrease of more than 500 millions In Sogefi the result before taxation has reached 108,7 thousands millions compared with the 87 thousands millions Lit. of the previous exercise. Such result has been influenced by a share-premium of 30 thousands millions Lit. performed with the transfer of the share-stock of the TESH Group.  
So the 1997 exercise profit, net of the proceeds coming from TESH, is less 10 thousands millions than the 1996 profit (1997: 108,7 thousands millions minus 30 thousands millions equal to 78,7 thousands millions; 1996: 87 thousands millions). So, about the component sector, the analysis of the consolidate underlines all the limits of a management that have not benefit by the great increase of the motor markets (+ 18,6%). Concerning the Instrumental Mechanics (Gruppo Sasib) the Directors will value possible opportunities if their quotation are accessible. In 1997 it took place a profitable structural renewal, being necessary because of the low results and sensible variations in the referring markets. The editorial sector is the point of force and prestige. The weekly L'Espresso and the daily La Repubblica are publications leading a group that owns 15 publications and some spot stations. In 1997 a 7,6 ROE % indicates that the economic result has wide margins of improving. Nevertheless a new necessary direction does not seem to get out.  
In future it is foreseen the acquiring of publications and spot stations only if at an approachable price and according to the financial assets, which are not many. The introduction of La Repubblica in Internet is at an advanced phase.  
On completion, about the real estate, losses coming from sales seem to be chronicle.  
The engagement of the LASA President, Franco Girard, is not enough in effect to manage a company featured by a formulation different from the liquidation of assets.  
A liquidation coming up from several years and on which depends the mitigation of the heavy financial position. Regarding to the French Cerus it is emblematic what it is written in the Report about Cofide: “The last liquid availability (nearly  1.8 thousands millions F.F.) have been invested, by nearly two thirds, in monetary funds at low return and nearly one third in hedge funds”. Recently it would not be neither conjecturable that Carlo De Benedetti allocates liquidity in investment funds.  
He used to have as  entrepreneur another dynamics  and other 'inventive'. Sure, as he has admitted, years go on. He does not feel himself at the end, but, notwithstanding, more than look forward he outlines (as he did in the Cofide Assembly) the consumptive. He examines balances, he feels alright with what he has done. He is different, very different from the entrepreneur that have represented - at a certain extent - and for long time the image of the unconformist that conquest the most aimed purposes for himself, his stock-holders and also (why not?) for the Italian industry. He's right. Time passes.  
Here then the passage of the leadership (less gradual than how he himself wants it to appear) to his son Rodolfo.  
A personality completely different from his.  
Quiet, methodical, culturally prepared but - at least apparently - without any enthusiasm. It makes one think that he will be a wise administrator.  
A future marked Rodolfo De Benedetti will be not such to create enthusiasm but it will not reserve deceptions.  
 
Giancarlo Udinà
 
 .
Carlo De Benedetti
 
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