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8th,
with the six-month data refers: “The trend of the first half of 2000”
- Corrado Ravanelli, President of the Mirato SpA, declared - “has been
the utmost positive, allowing us to conquer new market shares, as that
of young girls, by the means of products the utmost innovative. We forecast
that the second half results will be satisfying the same, both in operative
terms and net surplus terms”. Not wanting to be impolite with Corrado
Ravanelli, it’s impossible to do without noting that the Mirato’s profit
and loss account has showed, during the last three halves, the following
final balance (billion lire):
Output value
I
Half ’99=81.819
II
Half ’99=95.048
I
Half 2000=85.808
Mark-up
I
Half ’99=7.841
II
Half ’99=16.093
I
Half 2000=10.678
Operative
result before tax
I
Half =7.799
II
Half =16.839
I
Half 2000= 11.213
In
the second half of 2000, if there’s an increase as respect to the same
period the year before, is instead, in remarkable drop as regard to
the six-month period before. About the Next future the company informs
that: “the board of directors has further examined the updating of the
outlooks for the current year, that forecast and nearly 14% increase
of the operative result and of 20% the net profit “. So it is foreseen
a 27.360 mil “Mark up” (respect to 23.934 mil in 1999) and a nearly
16/17 billion “Net profit”, even on consequence of the less fiscal drag.
So it must be say that, anyway a 16/17 billions “ Net profit” out of
a less than 200 billions billing, if it’s not a thrilling result it’s
nevertheless a good result. The security indeed today quotes L. 11521
as respect to the placing price equal to L. 12586. It cannot and it
must not be undervalued that the Mirato bills less than 200 billions;
that operates in a strong competitive market where the steady renovation
of securities is determining; that the “image” requires the steady strengthening
of marks; that marketing must be supported by big investments in advertising
and promotion. That where the Mirato works is a market where it’s “war
everyday “. Corrado Ravanelli deems as penalizing the current quotation:
maybe he sins cause of the love he nurses for his creature. The placing
allowed equipping the company with fit financial means and the Ravanelli
family to “cash” few less than 23 billions. Even for Ravanelli it’s
“well-advised” passing from “virtual” to “real”.
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