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1998
has surely represented an important year for the Group Banca di Roma,
not only because of the realization of profits again, hence dividends
distribution, but overall for it has been clearly proved the excellence
of the industrial plan and its matter-of fact feasibility. If
in fact the setting-up of the industrial plan is a needed step, nevertheless
the most difficult aspect is its implementation; indeed, being studied
theoretically, industrial plans on a hand do not take often in account
the practical aspect and on the other hand putting them into effect
requires anyway a special attention by the entire enterprise.
Its
realization depends a lot on the “commitment”, that is on
the devotion the entire enterprise, starting from the top management,
devotes to it.
It happens often
that the personnel, being engaged in solving every day problems, does
not deem to have enough time to devote to 'other matters', being not
aware of the importance the 'other matters' have for the firm development.
Indeed many are the industrial plans, very good on paper, that fail
just for the top management inability in involving the firm structure
in it.
Far
aware about this risk, the Banca di Roma has devoted many “energies”
in order to make plan was shared and accepted and so effectively implemented.
The
results achieved are the most evident proof of the goodness of the undertaken
action. Being not conditioned by external factors the Bank worked
according the strategic lines outlined in order to predefined profitability
targets.
The assets and
incomes development achieved by the Bank in 1998 reflects indeed regularly
the first effects of the important structural interventions set out
in order to commercial focalisation, organization models innovation,
monitoring and govern mechanisms and costs; such investments allowed
to end the running year with a net profit of 653 billions, higher by
+13% than the same plan estimate.
The
achieved result is more meaningful if considering the dynamics of the
main profit and loss account aggregates determining it in comparison
with the targets of the three-year program:
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the running gross data, equal to 2.462 billions, increased by 66,4 per
cent as regards to 1997 and it's higher by 30 per cent as regards to
the plan target;
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the interest margin, equal to 3.197 billions, resulted in line with
1997 and with the plan extimation;
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the total of the proceeds from financial transactions and services,
equal to 2.300 billions, increased by 35 per cent as regards to the
last running and by 43 per cent as regards to the plan target; over
such result it has influenced in a particularly incisive measure the
exponential growth of the profitability coming from the managed savings
activities;
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the target of containment of the running and personnel costs has been
fully reached since the administrative expenditures has set at 3.035
billions with a 11% cut in line with the plan.
The
structural interventions deeply changing the Bank have surely determined
its more incisive presence in markets and a satisfying profitability
starting from the first re-launch year and being a solid premise for
the strategic turning represented by the close partnership with the
big international Group ABN Ambro and the Banca Popolare Veneta.
The
agreement they came to allows in fact the Banca di Roma boasting a new
first rate stable partner, and so relying on a wide network in defence
of international markets, valorizing the controlled Banca Nazionale
dell'Agricoltura and setting the makings for a wider presence in the
north-east area of the country.
By
the commercial point of view it is to underline the collaboration with
the Holland partner will lie mainly over a co-operation relationship
– exclusive for Italy in the banking investment sector.
The
services sector has represented on the other hand one of the areas where
already in 1998 special commercial actions have been undertaken, trending
to increase the spread of strategic products, wanting to catch fully
the opportunities supplied by markets.
In
this range the Bank has adopted regular and aggressive lso supported
by several internal promotion campaigns, aimed to valorize the teamwork
so to
focalize
the team targets – directed to the segments of families and enterprises.
It
is to underline furthermore how the attention of the Bank is not only
directed to the domestic market, but it is directed also to the development
of activity abroad.
Even
international front, notwithstanding the so well-known turbulence happened
on the international markets, featured by meaningful events provoking
perceptible side effects over the practiced activity, the foreign branches
achieved in 1998 satisfying results.
It
has been indeed recorded a perceptible growth among the custom (+11,68
%), even if the entire collecting activity by the foreign branches,
as regards to the cut in indebtedness toward banks, has shown a little
shrinkage (-2,8%), as regard to the same data on December 1997, a result
nevertheless to be deemed very good.
The
trend analysis of the foreign branches shows a very important aspect
to take into account, that is the profitability induced for the Italian
branches, both for the positive consequences of the 'commercial' work
and services, and for the interesting opportunities to gain new custom.
By
this viewpoint it has been strengthened as well the development of synergies
between the Italian and the foreign net, especially instituting an Italian
Desk inside the main branches abroad and the figure of the Foreign Product
Manager in the domestic ones.
The
international level presence is taking on the other hand an increasing
importance even by a strategic point of view and that's why, in
the agreements between Banca di Roma and ABN Ambro (that entered the
shareholding of the Banca Romana), it is detailed foreseen the collaboration,
commercial level, both in the domestic and foreign markets.
Just
the structural intervention, having deeply modified the Bank, causing
its more incisive presence on foreign markets and a satisfying
profitability since the first re-launch year, constituted the solid
premise for the strategic turning represented by the close partnership
with the big international group, ABN Ambro and Banca Antoniana Popolare
Veneta.
This
important agreement allows indeed the Banca di Roma boasting a new first
standing stable partner, availing on, as mentioned above, a wide network
in defence of the foreign markets, valorizing the controlled Banca Nazionale
dell'Agricoltura and setting all the makings for a more active
presence in the north-east area of the country.
As
underlined by the President of the Banca di Roma, Cesare Geronzi, ABN
represents the partner with which the Capitoline body wants to grow
and to whom the Bank has the ambition to give an important contribution
to grow in our market.
As
regards particularly to commercial aspects, it must be underlined that
the collaboration with the Holland partner will lie mainly on a co-operation
relationship – exclusive for Italy– in the banking investment
sector (from the assets management, up to the structured finances and
the issues on financial markets).
On
the other hand Banca di Roma could already experience very positively
the remarkable possibilities coming from the collaboration with other
companies.
Examples
out of all are the best results coming from the collaboration with the
Toro Assicurazioni, that is one of the main shareholders of the body.
The
increase coming from this collaboration, in 1998, is of a kind rarely
recorded in balances.
The
growth recorded by funds and assets management (+135%) is decidedly
higher than the result recorded all over the system (+93%), allowing
the Bank getting to a market share equal to 4,2% in 1998 respect to
the 3,1% of the year before.
To
achieve this performance it surely concurred the placing of unit trusts
of the participated Romagest (+139%), with the share of pertinence of
the Bank – enclosing the contribution to the funds management
– passed from 12.824 billions at the end of 1997 to 30.585 billions
at the end of 1998).
The
sale activity has been particularly supported by the RisparmiosuMisura
and PatrimoniosuMisura products; in fact the first allowed straightening
the supply of funds, risk differentiated, by the means of the second
one instead it has been implemented the assets management as funds.
On
the other hand it's common knowledge that the major growth possibilities
for the banking system are referable to the managed saving and
to the so-called Bank assurance.
Two
fields where the results, achieved the Banca di Roma, point out
the important role the Capitoline body can play, satisfying both its
shareholders and custom.
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