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It was established in 1985 and is addressed
to physicians both as professionals as well as opinion leaders,
active protagonists of the reality they live in.
It
is bilingual.
It
updates readers from a scientific standpoint through articles
(both original and in exclusive) written by scientists of world-wide
renown.
Cultural,
economic and topical subjects involving physicians who play
a leading role in their fields are dealt with through a modern
graphics and with the collaboration of well-known journalists.
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Sports, art, music, tourism, political, social
and economic news are dealt with in the magazine's pages every
time.
Leadership
Medica's characteristics and the prestige it achieved both at
a national and international level make the magazine particularly
suitable for being used as a marketing tool for a wide
range of messages both concerning products and companies.
The
message's effectiveness is optimised and increased by being
displayed on the Internet.
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